Raffi gets it.

Marketers and business types: I need some advice. I want to get all the mileage I can out of “internet monk” as a “brand,” but I have to let that site go dead in order to survive. How can I take “Internet Monk” and make it the next level- “Jesus Shaped Spirituality”- and keep my audience? The IM URL/site will remain, and I can do no new written content after July, though I can do podcasts. Should I, as Tony Kummer suggests, make the sidebar a widget for “Jesus Shaped Spirituality” and then, as I’m inclined, turn the site into a podcast front page (with the older written material prominently archived on tabs?)

Ideas please! How can “Internet Monk” continue post “internetmonk.com?”